Alfred R. Yebba is a Senior Executive with over 30 years of real estate development experience in the US and in Puerto Rico. During that time he performed in a variety of roles including development, brokerage, asset management, and leasing with companies such as First Winthrop Corporation, MGI Properties, McCrory Stores and Berenson Associates. While Mr. Yebba was a key member of Berenson Associates’ Management team, he was responsible for the re-positioning of Montehiedra Town Center, and the ground-up development of Plaza Guaynabo, Las Catalinas North Shopping Center, and Freeport Village Station.

In early 2012 Yebba Realty Ventures (YRV) was formed in order to pursue value-add opportunities. Shortly thereafter 535 Lowell Street Peabody LLC and YRS LLC were formed to acquire and redevelop an underutilized neighborhood shopping center. A new 55,000 sq ft strip center, anchored by CVS, is being planned at that location.

In early 2014 YRV conveyed the property located at 245 S. Main Street in Middleton, commonly known as Dailey’s Restaurant, for the purpose of commencing the development of the site into a multi-tenant commercial project.

In 2015, YRV formed a venture with the principals of Berenson Associates. The venture subsequently acquired the Denney Block in Freeport ME. It is anticipated that the property will be expanded by constructing a new infill building thereby increasing the GLA by 35%.

Yebba expects that most of the Company’s future growth will be achieved through ground-up development or the acquisition of properties in need of redevelopment. Accordingly, the Company is actively pursuing opportunities.

Alfred R. Yebba
President and Principal


Alfred R. Yebba is responsible for managing all activities of the Company.

Since its inception in 2012, the Company has acquired assets which are projected to have a redeveloped value of approximately $30M.  The Company expects to acquire additional assets in 2014 with an estimated value of $60M, upon completion.

Prior to founding YRV, Yebba was Berenson’s Executive Vice President and Chief Operating Officer, where he was acted as a development partner in various projects.

Representative Transactions

  • Formed partnerships to identify and purchase multiple “value added” development sites located in Boston’s North Shore including
    • Lowell Street, Peabody MA
    • S. Main Street, Middleton MA
    • Purchased fractional interests in existing partnerships which owned
      • New Milford Plaza, New Milford CT
      • Broad Street Parkade, Manchester CT
      • Northline Commons, Houston TX
  • As a key member of the Berenson Associates
    • Developed
      • Freeport Village Station – Freeport ME
    • Constructed
      • Las Catalinas North pad sites – Caguas PR
      • Plaza Guaynabo – Guaynabo PR
    • Leased
      • Enclosed Regional Malls
      • Regional Strip Centers
      • Neighborhood Strip Centers

Education & Credentials

  • Boston College, BS Finance (1978)

Memberships and Associations

  • ICSC Member since 1987


  • 2011 Recipient of Associated Builders and Contractors Merit Award for Excellence (Freeport Village Station)
  • 2012 Recipient of LEED Certification for Commercial Interiors (LL Bean Outlet Store)
  • 1983-1987 Member of Wakefield Planning Board, also serving as Chairman

Pamela R. Yebba A.S.I.D.
Vice President and Principal
Tel: (617) 733-6626
Email: pyebba@yebbarealtyventures.com

Pamela is responsible for the managing the Design activities of the Company. Those activities involve aesthetic and “value-add” upgrades to maximize each asset purchased by the Company. She is also a member of the Company’s Real Estate Committee.

Prior to YRV, she founded an Interior Design Company and has operated that company for 13 years. She is also an Allied Member of ASID. Pamela specializes in Residential, Lighting, and Office Design. A graduate of Endicott College, she holds a Bachelor of Science in Interior Design. After graduation she was invited to be a member of the Endicott Alumni Council, and served in that position for three years.

Representative Transactions

  • Retail – Staged selected showroom vignettes and designed lighting plans for a high volume regional lighting retailer located on Boston’s north-shore
  • Hotel – The Westin Waltham Boston: Designed the fit-out of the Corporate Sales Office
  • Residential – Designed and coordinated renovation programs for numerous single family residences with scopes including partial renovations to as much as total re-construction
  • Office – Designed and coordinated the fit-out of corporate offices for a well-known Real Estate Development Company

Education & Credentials

  • Endicott College, BS majoring in Interior Design (2001 Magna Cum Laude)
  • Allied ASID designation earned 2010

Memberships and Associations

  • ASID Student Member 1997-2001
  • Allied ASID Member since 2010
  • Served as a member of the Endicott Alumni Council


  • 2001 Recipient of Presidents Award recognizing creative, conceptual and analytical talent, and exemplary work ethic